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Introduction to Media and Information Literacy

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a. Media Literacy 

The ability to read, analyze, evaluate, and produce communication in a variety of media forms

b. Information Literacy 

The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats

c. Technology Literacy 

The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information


Communication

-act of process of using words, sounds, signs, or behaviors to express or exchange information, or to express ideas, thoughts, feelings, etc., to someone else


The following video shows how communication evolved over the years:




Types of Communication

1. Verbal (oral, written)
2. Non-Verbal (signs, symbols, gestures, body language, facial expressions)


Transmission Models

 

 Reception Model

 

Source:
MIL Lesson 1, Media and Information Literacy Curriculum by DepEd
MIL Curriculum for Teachers by UNESCO, 2011

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Other Lessons

Media and Information Sources

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Indigenous Knowledge (IK) local knowledge knowledge that is unique to a given culture or society owned, controlled, and managed by indigenous peoples in order for them to develop and produce culturally appropriate information in the languages understood by the community Characteristics of IK:  oral tradition of communication store information in memories information exchange is face to face information is contained within the border of the community Library A place in which literary, musical, artistic, or reference materials are kept for use but not for sale Academic Library - serves colleges and universities Public Library - serves cities and towns of all types School Library - serves students from Kindergarten to Grade 12 Special Library - in specialized environments, such as hospitals, corporations, museums, the military, private business, and the government  Internet What is an Internet?  A global computer network providing a variety
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Akbay: A Short Film on Bullying

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Akbay , a short film on bullying, is part of 12-Quirino's activity on Media and Information Languages. A film by Justine Abner Castres, Akbay stars Hero John Juanitas, Eumel Tandoy, Bryan Noble, and John Noel Paniza.
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